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Personal consultation
By email, phone, or in person
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Free shipping
from 100.00 CHF within CH / LI
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Fast delivery
from Swiss warehouse
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Own showroom
To experience the feel
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Quality for over 20 years
Carefully selected product range
Swiss-Sale – Your expert for outdoor, survival, and adventure equipment
New Outdoor Gear for Your Adventure
Popular Categories – Outdoor & Survival
Portable lighting
Outdoor knives
Gloves
Survival tools
Sleeping outdoors
Nature observation
Heat pads
Carving
Outdoor cooking
Your advantages
Over 20 years of outdoor-proven experience
We only sell products that we are convinced will meet all your outdoor requirements.
Customer-oriented service
Your satisfaction is our highest priority. We are always happy to advise you, whether digitally or in person. Together, we will always find the right solution for you.
Shipping from Swiss warehouse
Thanks to our own warehouse in Switzerland, we can guarantee fast and secure shipping.
Sustainability
Environmental responsibility is not a buzzword for us, but a commitment. Products and shipping are selected to be as climate-friendly as possible.
Own showroom
Our showroom in Menzingen offers many products for you to view in person.
Current Deals – Outdoor Gear on Sale
About us
Our adventure began in 2003, when I, Jérôme Bertschy, founded Swiss-Sale.ch out of my passion for technology and nature. One year later, in 2004, the predecessor company was registered in the Zug commercial register.
Our vision was to offer high-quality Swiss products online — an idea that initially faced some challenges. Nevertheless, we prevailed and today we are one of the largest providers of technical outdoor equipment in Switzerland.
News & new arrivals
Swiss-Sale.ch welcomes Kowa – one of the world’s most storied optics manufacturers – to its range. Founded in 1894 in Nagoya, Japan, Kowa is renowned for its in-house lens production, including sophisticated fluorite crystal optics regarded as the benchmark for colour fidelity.
Swiss-Sale.ch is expanding its optics range significantly: 19 red dot sights, reflex sights, prism sights and magnifiers from Bushnell, Sightmark and Alpen Optics are now available. From solar-powered models with LQD technology and ultra-compact micro reflex sights to tactical prism sights with etched reticles.
All sights shipped directly from our Swiss warehouse – explore the range now.
Swiss-Sale.ch welcomes Sightmark, an established American optics brand, to its product range. Based in Texas, the company specialises in sighting optics and observation instruments for sport shooting, hunting and tactical applications – from solar-powered reflex sights to tactical spotting scopes for long-range observation.
After more than 20 years of specialist outdoor retail, Swiss-Sale.ch presents a completely refreshed look. A new logo, a modernised homepage and optimised navigation form the core of the relaunch.
