Bushnell Precision Optics Since 1948

Bushnell has been one of the world’s leading optics brands since 1948. Founded by David P. Bushnell in California, the company made high-quality precision optics accessible to a broad audience for the first time. Today the product range encompasses binoculars, riflescopes, rangefinders, trail cameras, spotting scopes and red dot sights for hunting, nature observation and sport. At Swiss-Sale.ch you will find a selection of Bushnell products for outdoor, hunting and adventure.

Binoculars – from Prime to Forge

Bushnell’s binocular range covers every requirement. The Prime series delivers reliable entry-level optics with fully multi-coated lenses and rugged design. The Nitro series employs ED Prime glass for improved colour fidelity and sharpness at a mid-range price point. And the Forge series represents the top tier: UWD coating (Ultra Wide Band Coating), EXO Barrier protective coating against water, oil and dirt, plus ED Prime glass for maximum light transmission. All Bushnell binoculars are nitrogen-purged, waterproof and fog-proof.

Riflescopes – precision for every shot

Bushnell offers riflescopes across several performance tiers. The Engage series impresses with Deploy MOA and BDC reticles for precise point-of-impact correction at varying distances. The Nitro line combines ED Prime glass with EXO Barrier coating for clear sight in all weather conditions. The Forge series sets benchmarks in the premium segment with an exceptionally wide field of view and first-class light transmission. Whether on a mountain hunt, at the range or stalking – Bushnell riflescopes deliver reliable precision.

Rangefinders – exact distances at the push of a button

Bushnell’s laser rangefinders are among the best-selling worldwide. Models such as the Bone Collector or the Prime 1700 measure distances precisely to over 1,500 metres. Technologies like ARC (Angle Range Compensation) automatically calculate the corrected shooting distance on steep and angled shots. The compact devices are waterproof, nitrogen-purged and fit into any hunting vest.

Trail cameras – keeping watch on your hunting ground

Bushnell is one of the leading trail camera manufacturers. From entry-level cameras to high-end models with cellular transmission (CelluCORE technology), the range covers every need. The cameras offer high resolutions, fast trigger speeds and reliable infrared LEDs for sharp day and night images. For hunters, gamekeepers and wildlife observers, Bushnell trail cameras are an indispensable tool.

Brand Profile – Bushnell

Who are Bushnell products for?

• 🔭 Over 75 years of sports optics expertise – since 1948
• 🇺🇸 American optics heritage – global market leader
• 🏔️ Forge series – top-tier optics with UWD coating and ED Prime glass
• 📏 Laser rangefinders to over 1,500 m with ARC technology
• 📷 Trail cameras with CelluCORE cellular transmission
• 🛡️ EXO Barrier coating – protection against water, oil and dirt
• 💧 Waterproof and nitrogen-purged – fog-proof optics in all conditions
• 🎯 Riflescopes with Deploy MOA and BDC reticles for precise point-of-impact correction
• ⚡ Prime, Engage, Nitro, Forge – four performance tiers for every budget
• 🏔️ From birdwatching to mountain hunting – optics for every situation