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Stay informed: Discover the latest news, new products and range extensions at Swiss-Sale.ch. We keep you updated on new brands, exciting products and seasonal highlights from the world of outdoor, survival and tactical gear.
Check back regularly – or visit our knowledge section for in-depth guides and expert insights.
Kowa – Japanese Precision Optics Now at Swiss-Sale.ch
Jérôme Bertschy
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11.04.2026
Swiss-Sale.ch welcomes Kowa – one of the world’s most storied optics manufacturers – to its range. Founded in 1894 in Nagoya, Japan, Kowa is renowned for its in-house lens production, including sophisticated fluorite crystal optics regarded as the benchmark for colour fidelity.
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Red Dot Sights & Reflex Sights – New at Swiss-Sale.ch
Jérôme Bertschy
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16.02.2026
Swiss-Sale.ch is expanding its optics range significantly: 19 red dot sights, reflex sights, prism sights and magnifiers from Bushnell, Sightmark and Alpen Optics are now available. From solar-powered models with LQD technology and ultra-compact micro reflex sights to tactical prism sights with etched reticles.
All sights shipped directly from our Swiss warehouse – explore the range now .
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Sightmark -- Precision Optics for Sport and Hunting Now at Swiss-Sale.ch
Jérôme Bertschy
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12.01.2026
Swiss-Sale.ch welcomes Sightmark , an established American optics brand, to its product range. Based in Texas, the company specialises in sighting optics and observation instruments for sport shooting, hunting and tactical applications – from solar-powered reflex sights to tactical spotting scopes for long-range observation.
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Swiss-Sale.ch Gets a New Look – Fresh Design & New Logo
Jérôme Bertschy
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04.12.2025
After more than 20 years of specialist outdoor retail, Swiss-Sale.ch presents a completely refreshed look. A new logo , a modernised homepage and optimised navigation form the core of the relaunch.
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