Blog
Kowa – Japanese Precision Optics Now at Swiss-Sale.ch
Jérôme Bertschy
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11.04.2026
Swiss-Sale.ch welcomes Kowa – one of the world’s most storied optics manufacturers – to its range. Founded in 1894 in Nagoya, Japan, Kowa is renowned for its in-house lens production, including sophisticated fluorite crystal optics regarded as the benchmark for colour fidelity.
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Red Dot Sights & Reflex Sights – New at Swiss-Sale.ch
Jérôme Bertschy
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16.02.2026
Swiss-Sale.ch is expanding its optics range significantly: 19 red dot sights, reflex sights, prism sights and magnifiers from Bushnell, Sightmark and Alpen Optics are now available. From solar-powered models with LQD technology and ultra-compact micro reflex sights to tactical prism sights with etched reticles.
All sights shipped directly from our Swiss warehouse – explore the range now .
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Store closed on Friday, January 23, 2026
Jérôme Bertschy
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16.01.2026
Our store will be closed on Friday, January 23, 2026. Your orders will be shipped again starting Monday, January 26, 2026. Thank you for your understanding.
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Sightmark -- Precision Optics for Sport and Hunting Now at Swiss-Sale.ch
Jérôme Bertschy
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12.01.2026
Swiss-Sale.ch welcomes Sightmark , an established American optics brand, to its product range. Based in Texas, the company specialises in sighting optics and observation instruments for sport shooting, hunting and tactical applications – from solar-powered reflex sights to tactical spotting scopes for long-range observation.
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Delivery information for Christmas 2025
Jérôme Bertschy
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09.12.2025
For Christmas 2025, we recommend placing your orders early. Orders placed by 23 December 2025 will be delivered on time, depending on the chosen shipping method. Last mailing dates:
PostPac Economy: 19 December 2025
PostPac Priority: 22 December 2025
Swiss-Express “Moon”: 23 December 2025 until 12:00 noon (recommended)
A personal collection in Menzingen ZG is possible until 23 December 2025, 6:30 p.m. , ensuring that even last-minute purchases arrive on time.
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Swiss-Sale.ch Gets a New Look – Fresh Design & New Logo
Jérôme Bertschy
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04.12.2025
After more than 20 years of specialist outdoor retail, Swiss-Sale.ch presents a completely refreshed look. A new logo , a modernised homepage and optimised navigation form the core of the relaunch.
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Company holidays 2025
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Jérôme Bertschy
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01.07.2025
During our company holidays from July 21 to August 8, 2025 , our showroom in Menzingen ZG will be closed, but our online shop will remain open around the clock. Selected products will also be available for immediate delivery during this time . Please refer to the relevant information on the respective product pages.
Discover our range now and get ready for your next adventure!
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Delivery notes Christmas 2024
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Jérôme Bertschy
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04.12.2024
For Christmas 2024, it is advisable to place orders early to ensure that all presents are under the Christmas tree on time. Purchases made by 23.12.2024 will arrive on time . Depending on the shipping method selected - PostPac Economy, PostPac Priority or Swiss-Express “Moon” - different last posting dates apply. We recommend the Swiss-Express “Moon” shipping method . In addition, personal collection in Menzingen ZG is possible until 23.12.2024 at 17:00 in order to receive gifts ordered at short notice in good time.
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Company holydays 2024
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Jérôme Bertschy
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02.09.2024
Swiss-Sale.ch is your expert for outdoor and survival products. During our company holidays until 18 October 2024 , our online shop will remain open around the clock. Selected products are still available for immediate delivery (please refer to the respective product page). Discover our range and equip yourself for your next adventure!
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New opening hours for the Swiss-Sale.ch showroom
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Jérôme Bertschy
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28.02.2024
In our endeavor to offer you an even better shopping experience and excellent service, we have revised our showroom opening hours. This change reflects our commitment to not only improving the quality of our products but also the efficiency and availability of our services. We warmly invite you to get acquainted with the new opening hours and to continue placing your trust in us as we focus on exciting new projects. Your orders will be shipped as before.
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